12 Google Facts Every Marketer Should Know About [Infographic]

12 Google Facts Every Marketer need to know about

Having an up-to-date digital marketing strategy is indispensable, and while it’s important to consider every platform when crafting your content strategy, marketers would be wise to put particular focus on Google.

Consider the following three Google fact:

• There are over 2.3 million searches conducted each minute on Google
• 89% of decision making begins with online search
• One in six people on the planet use Google, which controls 83% of global search market share

Born at the genesis of the Internet revolution, Google has become the ultimate paragon for consumer research. Today, the term “Google it” is colloquially defined as “conducting a web search”. Google has changed marketing forever, and is still redefining the boundaries.

Here are few Google facts that will make or break your SEO.

1. When Google went down for 5 minutes and global Internet traffic dropped by a whopping 40%.

It seems like the Internet really does revolves around google in 2013. 

Google's services were unavailable for only 5 min.

Due to an outage and web traffic dropped by 40 percent Google is the heart and soul of the internet. How important is your Google presence? Very.

2. There are more than 2.3 million Google searches conducted each minute.

What have you Googled today? I "Googled" the appropriate temperature to bake Alaskan salmon and Google connected me with 338000 results in under 0.81 seconds

The first result was more than satisfactory. With over 

3,5 billion searches conducted a day  

odds are that you've Googled something. It might have been that very search that led you here. Back when Google launched in 1995, users were conducting just 500,000 searches per day. Today, this statistic has more than 

Today, this statistic has more than quadrupled.

3. 16-20% of all Google searches are being searched for the first time.

How does Google answer questions that have never been asked before? Through extensive indexing site crawling and millions of search precedents.

Never before asked queries are more common than you'd think

Marketers should think about how to fashion their content strategy 

So that they find the right balance between targeting ultra competitive, established keywords as well as the less popular queries that are on the rise.

Use Google Trends  to find these niche golden nuggets.

4. The top 5 search results on Google get 70% of the clicks

Does anyone ever go to the second page?

NO ONE really does, right? 

Turns out, that your position within "Search results" is of utmost importance

studies show that the first 1-5 search results receive the most clicks.

5. One in six people on the planet use Google.

A big chunk of the world is "Googling" away with 2 trillion searches conducted on the planet every year, there's no denying that Google is the world's most powerful Search Engine gaint

6. 10% of Google searchers are looking for detailed content, and Google's algorithm keeps this in mind

There's definitely a correlation between longer content, and Google ranking.

Moz's study found that the most popular pages had over 35,000 words Generated more than 800 likes

Google preferes well-written and longer content over those that are more superficial and short. 
Don't get lazy on that blog!
Articles over 1,000 words might just fare better SEO wise.

7. More than half of Google's searches are conducted across mobile platforms

This is no surprise

Smart phones and tables have become the new prime way to communicate, and access information. According to the Verge more people are searching on mobile devices than ever before. Taking into account the increased smartphone and tablet usage.

Google has updated its SEO algorithm

to take into account mobile website usability. A website that doesn't work well on mobile, can be affected negatively in Google's rankings. 

8. 88 percent of smartphone users are using their device to conduct searches

Today. I Googled for possible lunch ideas, and then I Googled my way to the closest, and best burger. in company with the previous statistic is the fact that the majority of cellphone users use their phones to conduct searches.  

According to the report Understanding Consumers Local Search Behaviour, 88% of smartphone perform searches.

Making the need for a mobile-friendly website crucial.

People are searching on the go, and are looking for local results. Google is looking to provide the most practical, practise and relevant local search results through their regularly.

Updated mobile-friendly ranking algorithm.

9. And what's even more important, 18% of local searches will lead to a sale on that very day.

IN CONTRAST

ONLY 7% of local searches will lead to a sale on that very day.

Capturing the local search market through seo is a smart strategy.

Potential customers and client are searching you just have to lure them to you. 

10. 50%  of mobile phone users are likely to visit a store on the same day they conducted their search.

Having a mobile friendly website is super important

because people searching on their phones are more likely to visit your store on that very day. while 50% of mobile phone users will visit your store after conducting a search.

Only 34% of users searching on tablets and computers will do so.

11. Globally, Google's search market share reaches 82% and in the world? Google is still on TOP

Anyone you're trying to reach anywhere they might be Google is your best bet towards generating an impression. any getting your product and brand across.

Except for in the case of China and a few others.

Google is the dominant search engine in almost every country in the world.

12. Google owns 64% of the search engine market share in the US.

People use Google more than Bing, Yahoo, and all the other,The term "Google It" is popular for a reason in a study conducted by comScore, out of a total of 18.6 billion

12.6 BILLION of them were conducted through GOOGLE Bing follows second with just 3.5 billion, and Yahoo with 1.9 billion.